Mumbai: The Advertising Standards Council of India (ASCI) on Friday said its Consumer Complaints Council (CCC) has upheld complaints against 171 advertisements out of 247 in January 2018 for mainly “gross exaggeration of product efficacy” and violation of acts and rules. “In January 2018, ASCI’s Consumer Complaints Council upheld complaints against 171 advertisements out of the […]
Mumbai: To protect consumer interests, the Advertising Standards Council of India (ASCI) on Monday said it has introduced an “independent review process” for complaints. According to the advertising industry’s self-regulatory organisation, the procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is […]
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