Dhoni more marketable than Rafael and Kobe Bryant
Dhoni, who hit the winning runs in the ICC World Cup and led the Chennai Super Kings to the 2010 Indian Premier League (IPL) title, is 10th on the list.
The top spot goes to Jamaican sprint king Usain Bolt and includes footballing sensations Cristiano Ronaldo and Lionel Messi at third and fourth respectively.
Dhoni`s teammate Yuvraj Singh also makes the list — at the 49th spot — after being named player of the tournament at this year`s World Cup.
Chinese basketball superstar Yao Ming makes the top 20 at 11th despite consistent injury problems.