‘Rajo Nuhen Raja’ campaign trends on social media in Odisha

Bhubaneswar: Social media platforms have become a significant tool in the hands of people to raise their voices over important issues across the globe. A campaign “#RajonuhenRaja” against the wrong usage of Raja- an important Odia festival has now gained momentum in the social networking platforms these days.

Initially the campaign was started by freelance journalist and social activist Rudra Prasanna Rath, who posted a photo of him holding placard with the message #RajonuhenRaja on May 10.

However, people from all walks of life have come forward in support of the campaign now.


With Odisha bracing up for the annual Raja festival which is barely a week away, it has been seen that many big retail garment and jewellery shops, malls, eateries, and other business establishments are still misspelling ‘Raja’ as ‘Rajo’ while promoting brands through various advertising materials.

We request the advertisers and companies to act like a bridge for the readers. The advertisers should be made aware of the wrong usage. We advocate for ‘our lifestyle, pronunciation, language,’ and working towards achieving the desired goals through the campaign

—Rudra Prasanna Rath, social activist

Meanwhile, the campaign has become viral with many people holding placards and banners and requesting for the right usage by posting their pictures on different social media platforms. Many politicians and actors have also joined the campaign and posted their photographs with posters #RajonuhenRaja written on it.

“We do not oppose the advertisements but they should not demean our language. As an Odia, I feel bad when I see newspaper advertisements, hoarding and leaflets writing Rajo festival instead of Raja,” said a resident of Bhubaneswar, Kalpana Samal adding that the festival can be pronounced as Raja in Odia as well as in English so there is no need for the use of ‘O’ alphabet.

While expressing his anguish on the wrong spelling, another resident of Bhubanewar, Deba Choudhury said “Do not write Raja as Rajo as it is an insult for our language.”