Media is going to be customised: Pitroda

Bhubaneswar: Sam Pitroda, adviser to the Prime Minister on Public Information Infrastructure and Innovation on Tuesday said that media is going to be customised as convergence is here to stay for long.

Speaking on 'The Future of Media' at OTV’s annual convention ‘Foresight’, the 72-year old technocrat stated that in the days to come, media is going to be based on new technology and webcentric to help it reach the common mass.

Pitroda, former Prime Minister Rajiv Gandhi's go-to man for technology contended: “Media is not about for one way communication, it has to reach the mass for overall development.”

However, lamenting on the way media houses function these days, the 72-year-old tech guru said: “Many people in India are waiting to be heard, but the media is not hearing them” .

He exhorted the national media houses to focus on creation of contents and rural development, as ‘India lives in villages’.

When asked about the future role of right to information, the former Chairman of National Knowledge Commission stressed that democratisation of information is important for India.

Pitroda while taking about information technology stated "penetration and accessibility of connectivity” is a must for the whole country to grow.