Mohit Suri directs debut non-film video
Mumbai: Bollywood director Mohit Suri says he felt the same nervousness over his first non-film video for Anmoll Mallik’s single “Lamhein” as he did ahead of the release of his debut film.
“Lamhein” will be released by EMI Records India next month, and it’s part of an initiative between Universal Music India and Suri.
“I almost feel the same nervous energy which I felt during my first film release considering this is my first attempt at a non-film music video. I sincerely hope that the audience enjoys the song and the video as much as we have enjoyed making it,” he said.
Anmoll is the first signing of the music label and her single is a recreation of British band Coldplay’s hit number “Paradise”, said a statement.
She’s a natural talent, according to Devraj Sanyal, managing director and CEO, Universal Music Group South Asia.
“Lamhein” will be available across all digital partners exclusively on EMI Records India on October 2.