‘Kadvi Hawa’ director hopes word of mouth drives film

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Mumbai: Director Nila Madhab Panda hopes a positive word of mouth brings in more footfalls in theatres to watch his movie “Kadvi Hawa”, which makes a point about climate change.

“The early reviews have been really positive and encouraging. I am hoping that the positive word of mouth will motivate audiences to watch and appreciate the film,” Panda said in a statement.

Presented by Eros International and produced by Akshay Parija, Manish Mundra and Panda, the movie, a National Award winner, was premiered here on Thursday night. Also in attendance were actors Bhumi Pednekar, Sayani Gupta, Vrajesh Hirjee, Anup Soni and director Abhishek Chaubey.

The film captures the threat of climate change, and features Ranvir Shorey as a young bank loan recovery agent and Sanjay Mishra as a blind old farmer, two ordinary people fighting for survival in two extreme weather conditions, not of their making.

Also featuring Tillotama Shome, “Kadvi Hawa” released in theatres across India on Friday. Sand artist Sudarshan Pattnaik even made a special sand art creation at Puri Beach, Odisha, on the occasion of the film’s release.

The film is also supported by the Shakti Foundation, GAIL and Ministry of Environment, Forest and Climate Change.

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