Eros Now ties-up with Dharma Productions for content deal

Mumbai: Online entertainment platform Eros Now today said it has collaborated with Dharma Productions for a content aggregation deal.

Eros Now has secured the licensing rights to two of Dharma Productions’ latest releases, `Badrinath Ki Dulhania’ and `Ok Jaanu’ along with 11 catalogue films, including `Kuch Kuch Hota Hai’, `Kabhi Khushi Kabhie Gham’, `Kal Ho Na Ho’, `Kabhi Alvida Naa Kehna’ and `Duplicate’.

The digital platform has acquired the global digital distribution rights for these films for all territories outside of India on a non-exclusive basis.

“We are happy to align with our long-standing associates and one of the most notable production companies in India and we are looking forward to showcasing these evergreen bestsellers,” Eros Digital Chief Executive Officer Rishika Lulla Singh said.